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mascara

A young woman with long dark hair applies mascara to the upper lashes of her right eye. Head tilted slightly upwards, a gentle smile, looking into the camera. She is holding a white tube with a black brush. Small stud earrings with a delicate chain.

Define and lengthen your lashes with moisturizing mascara, lash conditioner, and cruelty-free mascaras that nourish while enhancing volume.

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A thick, curved stroke of jet-black mascara on a white background. The rich, creamy texture with fine lines mimics the brush application and highlights the dense pigmentation as well as the thickening and lengthening effect.
Black Ice, Longest Lash Thickening and Lengthening Mascara

This unique tube mascara with an oversized genuine brush (no plastic) delivers 90% more pigment to the lashes than any comparable product.Enriched with highly pure cellulose particles, it lengthens your own lashes by a few percent. The brush can be bent and thus also stored inside the tube. The highly effective ingredients ensure that your lashes are cared for all day long. Suitable even for the most sensitive eyes, guaranteed allergy-free. They add a gentle touch and do not feel harsh.The ingredients are impressive: Algae extract & hydrolyzed algae extract Rich in minerals – soothes the skin, nourishes and strengthens the eyelashes. Beeswax & Carnauba wax (Copernicia Cerifera) Natural waxes that give the lashes volume and structure – for a long-lasting curl. Cellulose Makes lashes appear fuller – adds visible volume. Glyceryl stearate Keeps the ingredients perfectly blended – for a smooth texture. Glycerine Delivers intense hydration and shields the delicate lash hairs. Vanilla extract (Vanilla Tahitensis) Delivers a pleasantly delicate fragrance while gently nourishing. Sweet almond extract (Prunus Amygdalus Dulcis) Nourishes and strengthens the eyelashes with natural conditioning ingredients. Tribehenin Makes the mascara smooth – for easy application without clumps. Hydroxyethylcellulose Thickens the texture and ensures that the mascara adheres well to the lashes. Panthenol (provitamin B5) Nourishes, soothes and strengthens the eyelashes – for a healthy appearance. Oleic acid Plant-based emollient – protects and nourishes the eyelashes.

Selling price: CHF 28.00 Standard price: CHF 38.00 (Saved 26.32%)
The opened Jane Iredale Beyond Lash Volumizing Mascara, with its black brush, stands upright in the white tube. Next to it lies the white outer packaging bearing the brand and product name. Tester set ready for use.

Average rating for 5: 5 stars

Black Ink Beyond Lash Volumizing Mascara

The brand-new Beyond Lash Volumising Mascara delivers the dramatic volume of a traditional mascara in a clean, 98% natural formula. Made from curated ingredients for fuller, healthier lashes. Key features:Weightless, buildable volume for full, lifted lashes without clumping. Strengthens lashes with a long-lasting lengthening effect. Maximum pigment for bold, glossy and rich colour payoff. Flexible formula nourishes and protects for healthier lashes. Resistant to smudging and flaking under the eyes. The lash-hugging applicator separates, volumises and lengthens the lashes. Tapered hourglass shape for easy application in the inner and outer corners. 98% naturally derived formula. Vegan. Ophthalmologist-tested. Safe for contact lens wearers. Suitable for sensitive eyes. Key ingredients and their benefits: Bamboo stem powder Bamboo Stem Powder is a natural alternative to nylon fibres and has been proven to help add length and volume to the lashes. Basil root extract A powerful antioxidant that helps make lashes feel fuller and look healthier. Avocado and jojoba seed oils These humectants are rich in oleic acid and have been shown to help strengthen eyelashes to prevent breakage. Sunflower seed and olive oils Natural oils that help to nourish, protect and replace harmful emollients, such as petroleum, which can feel heavy on the lashes and have a drying effect. Coconut and baobab seed oils Help to moisturise the lashes and give them a visible shine, whilst also protecting them from environmental stressors. A natural alternative to synthetic vitamin A acetate. Rice bran wax: A plant-based wax used as a vegan alternative to beeswax, providing a strong yet flexible coating.  

Standard price: CHF 31.00
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An open, gold Jane Iredale mascara tube stands next to the black applicator. The tube displays the brand name vertically. The applicator has a black handle and a flexible brush for hold, length and definition.
BLACK Lash Fixation Length and Definition Tubing Mascara

Innovative tubing mascara with a long-wearing, smudge-resistant formula that lifts and separates for longer-looking, expertly defined lashes. Replaces JET BLACK. MAKEUP BENEFITS • Maximizes length, precisely defines, lifts and curls • Wraps lashes in weightless, 360-degree tubes • Resists running and smudging for long-lasting wear • Removes with just warm water – no makeup remover or harsh rubbing • Tapered brush reaches each lash, lifting from root to tip • Densely packed bristles separate and evenly coat lashes without clumpingSKINCARE BENEFITS • Carnauba Wax gives a creamy texture, supports adhesion and helps build volume • Rice Curl Complex helps to lift lashes and enhance curl retention • Jojoba Seed Oil is rich in antioxidants and helps to moisturize • Upcycled Jackfruit Extract supports hydration and helps protect lashes • Safe for sensitive eyes and contact lens wearers

Selling price: CHF 28.00 Standard price: CHF 38.00 (Saved 26.32%)
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Opened golden Jane Iredale Tubing Mascara in brown: brush pulled out with brown mascara. Next to it, a shiny splash of colour, showcasing texture and rich colour for hold, length and definition.
BROWN Lash Fixation Length and Definition Tubing Mascara

Innovative tubing mascara with a long-wearing, smudge-resistant formula that lifts and separates for longer-looking, expertly defined lashes.  MAKEUP BENEFITS • Maximizes length, precisely defines, lifts and curls • Wraps lashes in weightless, 360-degree tubes • Resists running and smudging for long-lasting wear • Removes with just warm water – no makeup remover or harsh rubbing • Tapered brush reaches each lash, lifting from root to tip • Densely packed bristles separate and evenly coat lashes without clumpingSKINCARE BENEFITS • Carnauba Wax gives a creamy texture, supports adhesion and helps build volume • Rice Curl Complex helps to lift lashes and enhance curl retention • Jojoba Seed Oil is rich in antioxidants and helps to moisturize • Upcycled Jackfruit Extract supports hydration and helps protect lashes • Safe for sensitive eyes and contact lens wearers

Selling price: CHF 28.00 Standard price: CHF 38.00 (Saved 26.32%)
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The golden tube of Jane Iredale Longest Lash Mascara in Espresso stands upright. Next to it, the brush is visible – jet-black and bushy, ready to be applied for thickening and lengthening lashes. Promises full lashes.
Espresso, Longest Lash Thickening and Lengthening Mascara

Volumising mascara for full, voluminous eyelashes. The largest size at a reduced price. Algae extract & hydrolysed algae extract Rich in minerals – soothes, moisturises and strengthens the eyelashes. Natural waxes add volume and hold – for full, curled lashes all day long.Sweet almond extract (Prunus Amygdalus Dulcis) naturally nourishes and strengthens the eyelashes. Provitamin B5 and oleic acid repair, strengthen and beautify the eyelashes with repeated use. This mascara nourishes and protects the eyelashes.

Selling price: CHF 28.00 Standard price: CHF 38.00 (Saved 26.32%)
High-resolution zoom of a dark, glossy mascara swatch on a white background. The thick, black substance forms parallel, wavy lines with a texture resembling perfectly separated, defined lashes, demonstrating hold and lengthening effects.
MINI BLACK Lash Fixation Length and Definition Tubing Mascara MINI auf KARTE

Innovative tubing mascara with a long-wearing, smudge-resistant formula that lifts and separates for longer-looking, expertly defined lashes. Replaces JET BLACK. MAKEUP BENEFITS • Maximizes length, precisely defines, lifts and curls • Wraps lashes in weightless, 360-degree tubes • Resists running and smudging for long-lasting wear • Removes with just warm water – no makeup remover or harsh rubbing • Tapered brush reaches each lash, lifting from root to tip • Densely packed bristles separate and evenly coat lashes without clumpingSKINCARE BENEFITS • Carnauba Wax gives a creamy texture, supports adhesion and helps build volume • Rice Curl Complex helps to lift lashes and enhance curl retention • Jojoba Seed Oil is rich in antioxidants and helps to moisturize • Upcycled Jackfruit Extract supports hydration and helps protect lashes • Safe for sensitive eyes and contact lens wearers

Standard price: CHF 12.00
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A colour swatch in dark grey, corresponding to the shade ‘Black Ice’. This deep, opaque grey shade is characteristic of Jane Iredale’s Longest Lash Thickening and Lengthening Mascara and represents the colour of the mascara.
TESTER Black Ice, Longest Lash Thickening and Lengthening Mascara

TESTER: Available to order only by our professional partners so that they can show you the Jane Iredale products.TESTER: Can only be ordered by our professional partners so that they can show you Jane Iredale products.

Selling price: CHF 28.00 Standard price: CHF 38.00 (Saved 26.32%)
The opened Jane Iredale Beyond Lash Volumizing Mascara, with its black brush, stands upright in the white tube. Next to it lies the white outer packaging bearing the brand and product name. Tester set ready for use.
TESTER BLACK INK Beyond Lash Volumizing Mascara

TESTER: Available to order only by our professional partners so that they can show you the Jane Iredale products.TESTER: Can only be ordered by our professional partners so that they can show you Jane Iredale products.

Standard price: CHF 29.92
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An open, gold Jane Iredale mascara tube stands next to the black applicator. The tube displays the brand name vertically. The applicator has a black handle and a flexible brush for hold, length and definition.
TESTER BLACK Lash Fixation Length and Definition Tubing Mascara

Innovative tubing mascara with a long-wearing, smudge-resistant formula that lifts and separates for longer-looking, expertly defined lashes. Replaces JET BLACK. MAKEUP BENEFITS • Maximizes length, precisely defines, lifts and curls • Wraps lashes in weightless, 360-degree tubes • Resists running and smudging for long-lasting wear • Removes with just warm water – no makeup remover or harsh rubbing • Tapered brush reaches each lash, lifting from root to tip • Densely packed bristles separate and evenly coat lashes without clumpingSKINCARE BENEFITS • Carnauba Wax gives a creamy texture, supports adhesion and helps build volume • Rice Curl Complex helps to lift lashes and enhance curl retention • Jojoba Seed Oil is rich in antioxidants and helps to moisturize • Upcycled Jackfruit Extract supports hydration and helps protect lashes • Safe for sensitive eyes and contact lens wearers

Selling price: CHF 28.00 Standard price: CHF 38.00 (Saved 26.32%)
Discount Tip
Opened golden Jane Iredale Tubing Mascara in brown: brush pulled out with brown mascara. Next to it, a shiny splash of colour, showcasing texture and rich colour for hold, length and definition.
TESTER BROWN Lash Fixation Length and Definition Tubing Mascara

Innovative tubing mascara with a long-wearing, smudge-resistant formula that lifts and separates for longer-looking, expertly defined lashes.  MAKEUP BENEFITS • Maximizes length, precisely defines, lifts and curls • Wraps lashes in weightless, 360-degree tubes • Resists running and smudging for long-lasting wear • Removes with just warm water – no makeup remover or harsh rubbing • Tapered brush reaches each lash, lifting from root to tip • Densely packed bristles separate and evenly coat lashes without clumpingSKINCARE BENEFITS • Carnauba Wax gives a creamy texture, supports adhesion and helps build volume • Rice Curl Complex helps to lift lashes and enhance curl retention • Jojoba Seed Oil is rich in antioxidants and helps to moisturize • Upcycled Jackfruit Extract supports hydration and helps protect lashes • Safe for sensitive eyes and contact lens wearers

Selling price: CHF 28.00 Standard price: CHF 38.00 (Saved 26.32%)
Discount
Circular colour swatch in a deep, rich brown shade that matches the ‘Espresso’ shade of Jane Iredale’s Longest Lash Mascara. This single-colour swatch shows the exact shade of the volumising and lengthening mascara.
TESTER Espresso, Longest Lash Thickening and Lengthening Mascara

TESTER: Available to order only by our professional partners so that they can show you the Jane Iredale products.TESTER: Can only be ordered by our professional partners so that they can show you Jane Iredale products.

Selling price: CHF 28.00 Standard price: CHF 38.00 (Saved 26.32%)