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eye brows

Step-by-step guide to eyebrow care using four Jane Iredale SKUs: a fine pencil for defining, a broad pencil for shaping, powder for filling in, and gel for taming. Everything clearly explained.

DEFINE, SHAPE, FILL, TAME – FOR EVERYTHING jane iredale

Your eyebrows are an important indicator of your mood. It is important to match them to your make-up. Eyebrow products are less heavily pigmented so that the colour isn’t too obvious.

Some of the products contain growth-promoting ingredients.

The new brow powders, second from the right, will be available from August 2024. 

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A short makeup brush with a light brown wooden handle and dark brown, angled bristles. By Jane Iredale, designed as an Angle Liner/Brow Brush for the precise application of creamy or liquid eyeliner or for shading the brows.
Angle Liner/Brow Brush (Pinsel)

The short, angled brush. Ideal for applying creamy and liquid eyeliner. For blending and smudging eyeliner. Or for shading the brows.

Standard price: CHF 16.00
White eyebrow pencil by Jane Iredale with a retractable, square tip in ash blonde at one end and a precision brush at the other, ideal for shaping and defining the brows. Matching white cap included.
ASH BLOND, Brow Precision Pencil

Defines the brows and is ideal for filling in small gaps and replacing missing hairs with small strokes. The colour tip can be easily twisted out of the protected pencil. At the other end, it features an eyelash brush (spoolie) for perfect distribution and correction of the eyebrow. The 6 colour SKUs complement all hair colours perfectly. The Brow Pencil is waterproof and offers medium coverage, to look natural without smudging.  ASH BLONDE:  ideal for light hair colours from light blonde to medium blonde NEUTRAL BLONDE: ideal for medium hair colours ranging from medium blonde to dark blonde. NEW MEDIUM BROWN: formerly Medium Brunette: light brown to medium brown hair. AUBURN: formerly Brunette: for medium hair colours and redheads. A warm brown. DARK BROWN: formerly Dark Brunette: for all dark hair colours. A rich brown.  SOFT BLACK: previously blacker:  for dark grey to black hair colours NEW Key ingredients: Vitamin C (ascorbyl palmitate) helps to reduce eyebrow loss and promotes eyebrow health Vitamin E (tocopherol) acts as an antioxidant and supports the health of skin and hair. Synthetic wax contributes to durability and water resistance                            

Contents: 0.009 gram (CHF 3,555.56 / 1 gram)

Standard price: CHF 32.00
White Jane Iredale Brow Shaping Pencil with a retractable, angled tip in Ash Blond at one end. The other end features a black spoolie brush. The Jane Iredale logo is visible. A white cap lies next to it on a white background.
ASH BLOND, Brow Shaping Pencil

PureBrow Shaping Pencil Ash Blonde replaces the Greatshape Eyebrow Kit Brunette The new wide retractable shaping eyebrow pencil and spoolie for contouring, shaping and filling in eyebrows.  The colour tip can be easily twisted out of the protected pencil. At the other end, it features an eyelash brush (spoolie) for perfect distribution and correction of the eyebrow. The six colour SKUs complement all hair colours perfectly. The Brow Shaping Pencil is waterproof and offers medium coverage, for a natural look without smudging.  The same formula and 6 shades as the PureBrow Precision Pencil. ASH BLONDE:  ideal for light hair colours from light blonde to medium blonde NEUTRAL BLONDE: ideal for medium hair colours ranging from medium blonde to dark blonde. NEW MEDIUM BROWN: formerly Medium Brunette: light brown to medium brown hair. AUBURN: formerly brunettes:  medium hair colours and redheads. A warm brown. DARK BROWN: formerly Dark Brunette: for all dark hair colours. A rich brown.  SOFT BLACK:  previously blacker:  for dark grey to black hair colours NEW Product highlights The teardrop-shaped tip skilfully contours, shapes and fills in the eyebrows. Spoolie seamlessly softens and blends the colour, filling in the brows. Soft, easy to blend in six natural-looking shades. Key ingredients Vitamin C (ascorbyl palmitate) helps reduce eyebrow breakage and promotes healthy eyebrows Vitamin E (tocopherol) acts as a topical antioxidant and helps to support healthy skin and hair. Synthetic wax contributes to durability and water resistance. How to use the Shaping Pencil Use the thicker end of the pencil to shape and fill in the brows.Use the finer end of the pencil to create outlines and add definition.                                                              

Contents: 0.023 gram (CHF 1,391.30 / 1 gram)

Standard price: CHF 32.00
An open, white bottle of Jane Iredale PureBrow Brow Gel with a vertical logo. Next to it is a gold and white applicator with a spiral-shaped brush, coated with ash-blonde brow gel. Ready for use.
ASH BLOND, PureBrow Brow Gel

These brow gels are less creamy than mascara and give the brows more definition thanks to ultra-fine, dense pigments. The brush is straight and has short bristles to prevent staining of the skin. Thanks to the nourishing ingredients, healthy hair growth is promoted and grey hairs are concealed. The minimal wax content provides the necessary hold and shape control. The multi-award-winning product is now available in 6 shades plus a clear option. The transparent Clear also functions as a mascara top coat and tames even unruly brows. PureBrow Gel Same formula as before, but with smaller packaging, a smaller brush, new colours and improved shades ASH BLONDE: previously blonde, ideal for light hair colours from light blonde to medium blonde NEUTRAL BLONDE: ideal for medium hair colours ranging from medium blonde to dark blonde. NEW MEDIUM BROWN : formerly brunette: light brown to medium brown hair. AUBURN : ideal for medium hair colours and redheads. A warm brown. NEW DARK BROWN: for all dark hair colours. A rich brown. NEW  SOFT BLACK:  previously a darker shade for dark grey to black hair colours NEW less black CLEAR: Transparent – ideal for all eyebrows  PureBrow Eyebrow Gel a creamy brow gel that provides flexible hold and fullness whilst shaping the brows.  Product highlights Creamy gel offers flexible hold for grooming, shaping and visibly thicker eyebrows. The micro-spoolie brush allows for precise, easy application. The proprietary blend of marine minerals helps to make brows healthier, smoother and more manageable. Available in Clear and six natural-looking shades to add colour, depth and highlights, as well as in a Clear  Key ingredients: 6 SKUs of eyebrow gels (ash blonde, neutral blonde, medium brown, dark brown, chestnut brown, soft black) Algae extract nourishes and protects the hair, leaving it looking and feeling healthier, smoother and easier to comb. Hydrolysed wheat protein helps the hair feel thicker and adds visible volume. Meadowfoam Seed Oil moisturises the hair and improves manageability to prevent future breakage. Instructions: Apply the gel lightly to the eyebrows in the desired direction to add depth and keep the hairs in place.    

Contents: 4.25 gram (CHF 6.59 / 1 gram)

Standard price: CHF 28.00
An open, round white powder compact displaying a matt brown, ash blonde eyebrow powder by Jane Iredale. The powder’s fine texture is evenly distributed, ready to create a natural finish for the eyebrows.
Ash Blonde PureBrow Brow Powder

A creamy, easy-to-blend eyebrow powder that shapes and fills the brows for a soft, full yet stylish look. A genuine alternative to tinting. Mica is a natural mineral that provides shimmer and shine. In eyebrow make-up, it is unlikely to be present in large quantities and does not produce any noticeable glitter. Cornstarch absorbs oil and creates a matte finish. Caprylyl glycol and triglycerides help retain moisture. Panthenol (vitamin B5) soothes and nourishes the skin. Triethoxycaprylylsilane ensures maximum water resistance and long-lasting wear. BRUSH TIP: DETAIL or SMUDGE brush

Standard price: CHF 29.00
Discount
Ash blonde retractable eyebrow pencil by Jane Iredale with a precise rectangular tip and built-in spoolie brush. The light brown pencil features an extended tip and the brush beneath a transparent sleeve. Cap shown alongside.
Ash Blonde, Retractable Brow Pencil AUSVERKAUF /SOLDE

Last items in this series. Available to everyone at a special price. Grab them now.Last items in this series. Available to everyone at a special price. Take advantage of this flash sale now.Last items in this series. Available to everyone at a special price. Buy them now.Last items in this series. Available to everyone at a special price. Grab them now.

Selling price: CHF 19.00 Standard price: CHF 29.00 (Saved 34.48%)
An open, round, white powder compact containing dark brown Auburn PureBrow Brow Powder. The matte powder is arranged in a circular pattern. The white lid is slightly ajar, reflecting the surroundings and casting a shadow.
Auburn PureBrow Brow Powder

A creamy, easy-to-blend eyebrow powder that shapes and fills the brows for a soft, full yet stylish look. A genuine alternative to tinting. Mica is a natural mineral that provides shimmer and shine. In eyebrow make-up, it is unlikely to be present in large quantities and does not produce any noticeable glitter. Cornstarch absorbs oil and creates a matte finish. Caprylyl glycol and triglyceride help retain moisture. Panthenol (vitamin B5) soothes and nourishes the skin. Triethoxycaprylylsilane ensures maximum water resistance and long-lasting wear. BRUSH TIP: DETAIL or SMUDGE brush

Standard price: CHF 29.00
A white Jane Iredale eyebrow pencil lies vertically on white. Double-ended: an auburn lead that slides out at the top, and a brown brush at the bottom. A white cap sits next to it. ‘jane iredale’ in brown. Brown ring.
AUBURN, Brow Precision Pencil

Defines the brows and is ideal for filling in small gaps and replacing missing hairs with small strokes. The colour tip can be easily twisted out of the protected pencil. At the other end, it features an eyelash brush (spoolie) for perfect distribution and correction of the eyebrow. The 6 colour SKUs complement all hair colours perfectly. The Brow Pencil is waterproof and offers medium coverage, to look natural without smudging.  ASH BLONDE:  ideal for light hair colours from light blonde to medium blonde NEUTRAL BLONDE: ideal for medium hair colours ranging from medium blonde to dark blonde. NEW MEDIUM BROWN: formerly Medium Brunette: light brown to medium brown hair. AUBURN: formerly Brunette: for medium hair colours and redheads. A warm brown. DARK BROWN: formerly Dark Brunette: for all dark hair colours. A rich brown.  SOFT BLACK: previously blacker:  for dark grey to black hair colours NEW Key ingredients: Vitamin C (ascorbyl palmitate) helps to reduce eyebrow loss and promotes eyebrow health Vitamin E (tocopherol) acts as an antioxidant and supports the health of skin and hair. Synthetic wax contributes to durability and water resistance                            

Contents: 0.009 gram (CHF 3,555.56 / 1 gram)

Standard price: CHF 32.00
A white eyebrow pencil by Jane Iredale with a retractable, angled tip in an auburn shade is visible at the top. At the bottom end is a small black spoolie brush. The white cap for the brush lies next to it.
AUBURN, Brow Shaping Pencil

PureBrow Shaping Pencil: NEW replaces the Greatshape Eyebrow Kit The new wide retractable shaping eyebrow pencil and spoolie for contouring, shaping and filling in eyebrows.  The colour tip can be easily twisted out of the protected pencil. At the other end, it features an eyelash brush (spoolie) for perfect distribution and correction of the eyebrow. The 6 colour variants complement all hair colours perfectly. The Brow Shaping Pencil is waterproof and offers medium coverage, for a natural look without smudging.  The same formula and 6 shades as PureBrow Precision Pencil. ASH BLONDE:  ideal for light hair colours from light blonde to medium blonde NEUTRAL BLONDE: ideal for medium hair colours ranging from medium blonde to dark blonde. NEW MEDIUM BROWN: formerly Medium Brunette: light brown to medium brown hair. AUBURN: formerly Brunette:  medium hair colours and redheads. A warm brown. DARK BROWN: formerly Dark Brunette: for all dark hair colours. A rich brown.  SOFT BLACK:  previously blacker:  for dark grey to black hair colours NEW Product highlights The teardrop-shaped tip skilfully contours, shapes and fills in the eyebrows. Spoolie seamlessly softens and blends the colour and fills in the brows. Soft, easy to blend in six natural-looking shades. Key ingredients Vitamin C (ascorbyl palmitate) helps reduce eyebrow breakage and promotes healthy eyebrows Vitamin E (tocopherol) acts as a topical antioxidant and helps to support healthy skin and hair. Synthetic wax contributes to durability and water resistance. How to use the Shaping Pencil Use the thicker side of the pencil to shape and fill in the brows.Use the finer side of the pencil to create outlines and create definition.                                                              

Contents: 0.023 gram (CHF 1,391.30 / 1 gram)

Standard price: CHF 32.00
An open bottle of Jane Iredale PureBrow Brow Gel in Auburn. The applicator with a spiral brush has been pulled out, revealing the dark brown-red gel texture. The white bottle is standing upright and bears the Jane Iredale logo vertically.
AUBURN, PureBrow Brow Gel

These brow gels are less creamy than mascara and give the brows more definition thanks to ultra-fine, dense pigments. The brush is straight and has short bristles to prevent staining of the skin. Thanks to the nourishing ingredients, healthy hair growth is promoted and grey hairs are concealed. The minimal wax content provides the necessary hold and shape control. The multi-award-winning product is now available in 6 shades plus a clear option. The transparent Clear also functions as a mascara top coat and tames even unruly brows. PureBrow Gel Same formula as before, but with smaller packaging, a smaller brush, new colours and improved shades ASH BLONDE: previously blonde, ideal for light hair colours from light blonde to medium blonde NEUTRAL BLONDE: ideal for medium hair colours ranging from medium blonde to dark blonde. NEW MEDIUM BROWN : formerly brunette: light brown to medium brown hair. AUBURN : ideal for medium hair colours and redheads. A warm brown. NEW DARK BROWN: for all dark hair colours. A rich brown. NEW  SOFT BLACK:  previously a darker shade for dark grey to black hair colours NEW less black CLEAR: Transparent ideal for all eyebrows  PureBrow Eyebrow Gel a creamy brow gel that provides flexible hold and fullness whilst shaping the brows.  Product highlights Creamy gel offers flexible hold for grooming, shaping and visibly thicker eyebrows. The micro-spoolie brush allows for precise, easy application. The proprietary blend of marine minerals helps to make brows healthier, smoother and more manageable. Available in Clear and six natural-looking shades to add colour, depth and highlights, as well as in a Clear  Key ingredients: 6 eyebrow gels in shades (ash blonde, neutral blonde, medium brown, dark brown, chestnut brown, soft black) Algae extract nourishes and protects the hair, leaving it looking and feeling healthier, smoother and easier to comb. Hydrolysed wheat protein helps the hair feel thicker and adds visible volume. Meadowfoam Seed Oil moisturises the hair and improves manageability to prevent future breakage. Instructions: Apply the gel lightly to the eyebrows in the desired direction to add depth and keep the hairs in place.      

Contents: 4.25 gram (CHF 6.59 / 1 gram)

Standard price: CHF 28.00
A sharp, highly pigmented Basic Brown Eye Pencil by Jane Iredale, shown upright against a white background. White tube with a gold logo, with a matching white cap beside it. Gentle on the skin, ideal for a matte eyeliner look or as a lip liner.
Basic Brown, Eye Pencil

Highly pigmented colors in resin-free wooden pencils. Versatile. The formula of these kajal pencils is gentle and cares for sensitive skin. Contains nourishing oils and waxes of selected quality from organic cultivation. With this kajal pencil, you can draw a perfect matte eyeliner line. Thanks to its natural quality, it can also be used on the lips. Use the special Jane Iredale sharpener to prevent the wood from splintering.Highly pigmented colours in resin-free wooden pencils. Universally applicable. The formula of these eyeliner pencils is gentle and cares for sensitive skin. Contains nourishing oils and selected-quality waxes from organic farming. With this kajal pencil, you can draw a perfect matte eyeliner. Can also be used on the lips thanks to its natural quality. Use the Jane Iredale pencil sharpener to prevent the wood from splitting.

Standard price: CHF 21.00
An upright, pointed Jane Iredale eye pencil in dark brown/black. White wooden shaft with gold lettering reading ‘jane iredale’, dark brown at the bottom. The white cap has been removed and lies next to it.
Black / Brown, Eye Pencil

Highly pigmented colors in resin-free wooden pencils. Versatile. The formula of these kajal pencils is gentle and cares for sensitive skin. Contains nourishing oils and waxes of selected quality from organic cultivation. With this kajal pencil, you can draw a perfect matte eyeliner line. Thanks to its natural quality, it can also be used on the lips. Use the special Jane Iredale sharpener to prevent the wood from splintering.Highly pigmented colours in resin-free wooden pencils. Universally applicable. The formula of these eyeliner pencils is gentle and cares for sensitive skin. Contains nourishing oils and selected-quality waxes from organic farming. With this kajal pencil, you can draw a perfect matte eyeliner. Can also be used on the lips thanks to its natural quality. Use the Jane Iredale pencil sharpener to prevent the wood from splitting.

Standard price: CHF 21.00
Discount
Ash blonde retractable eyebrow pencil by Jane Iredale with a precise rectangular tip and built-in spoolie brush. The light brown pencil features an extended tip and the brush beneath a transparent sleeve. Cap shown alongside.
Blonde, Retractable Brow Pencil AUSVERKAUF /SOLDE

Last items in this series. Available to everyone at a special price. Grab them now.Last items in this series. Available to everyone at a special price. Take advantage of this flash sale now.Last items in this series. Available to everyone at a special price. Buy them now.Last items in this series. Available to everyone at a special price. Grab them now.

Selling price: CHF 19.00 Standard price: CHF 29.00 (Saved 34.48%)
Discount
Three curved lines in light ash blonde on a white background showcase the pigments of an eyebrow pencil. The lines appear slightly grainy and demonstrate the application consistency of the retractable eyebrow pencil. Colour: Ash Blonde.
Blonde, Retractable Brow Pencil AUSVERKAUF /SOLDE

Last items in this series. Available to everyone at a special price. Grab them now.Last items in this series. Available to everyone at a special price. Take advantage of this flash sale now.Last items in this series. Available to everyone at a special price. Buy them now.Last items in this series. Available to everyone at a special price. Grab them now.

Selling price: CHF 19.00 Standard price: CHF 29.00 (Saved 34.48%)
An opened, white tube of Jane Iredale PureBrow Brow Gel in the transparent ‘CLEAR’ version stands on a white background. Next to it lies the golden applicator with a short, black spoolie brush for precise styling and flexible hold.
CLEAR , PureBrow Brow Gel

These brow gels are less creamy than mascara and give the brows more definition thanks to ultra-fine, dense pigments. The brush is straight and has short bristles to prevent staining of the skin. Thanks to the nourishing ingredients, healthy hair growth is promoted and grey hairs are concealed. The minimal wax content provides the necessary hold and shape control. The multi-award-winning product is now available in 6 shades plus a clear option. The transparent Clear also functions as a mascara top coat and tames even unruly brows. PureBrow Gel Same formula as before, but with smaller packaging, a smaller brush, new colours and improved shades ASH BLONDE: previously blonde, ideal for light hair colours from light blonde to medium blonde NEUTRAL BLONDE: ideal for medium hair colours ranging from medium blonde to dark blonde. NEW MEDIUM BROWN : formerly brunette: light brown to medium brown hair. AUBURN : ideal for medium hair colours and redheads. A warm brown. NEW DARK BROWN: for all dark hair colours. A rich brown. NEW  SOFT BLACK:  previously a darker shade for dark grey to black hair colours NEW less black CLEAR: Transparent – ideal for all eyebrows  PureBrow Eyebrow Gel is a creamy brow gel that provides flexible hold and fullness whilst shaping the brows.  Product highlights Creamy gel offers flexible hold for grooming, shaping and visibly thicker eyebrows. The micro-spoolie brush allows for precise, easy application. The proprietary blend of marine minerals helps to make brows healthier, smoother and more manageable. Available in Clear and six natural-looking shades to add colour, depth and highlights, as well as in a Clear  Key ingredients CLEAR: Algae extract nourishes and protects the hair, leaving it looking and feeling healthier, smoother and easier to comb. Jojoba seed oil helps hair feel stronger and thicker. Vegan. Instructions: Apply the gel lightly to the eyebrows in the desired direction to add depth and keep the hairs in place.        

Contents: 4.25 gram (CHF 6.59 / 1 gram)

Standard price: CHF 28.00
An open, white, round jar containing dark brown eyebrow powder. The lid is slightly ajar, revealing the smooth, matte surface. The powder is evenly distributed; the light-coloured rim highlights the colour.
Dark Brown PureBrow Brow Powder

A creamy, easy-to-blend eyebrow powder that shapes and fills the brows for a soft, full yet stylish look. A genuine alternative to tinting. Mica is a natural mineral that provides shimmer and shine. In eyebrow make-up, it is unlikely to be present in large quantities and does not produce any noticeable glitter. Cornstarch absorbs oil and creates a matte finish. Caprylyl glycol and triglyceride help retain moisture. Panthenol (vitamin B5) soothes and nourishes the skin. Triethoxycaprylylsilane ensures maximum water resistance and long-lasting wear. BRUSH TIP: DETAIL or SMUDGE brush

Standard price: CHF 29.00
White, double-ended eyebrow pencil for precise brows. One end: retractable, very fine dark brown tip for fine lines. Other end: spoolie brush for combing and shaping. 'jane iredale' on the side.
DARK BROWN, Brow Precision Pencil

Dark Brown corresponds to the former shade Dark Brunette. Due to high demand, the delivery quantity is currently limited to ONE ITEM per order.  Defines the brows and is ideal for filling in small gaps and replacing missing hairs with small strokes. The colour tip can be easily twisted out of the protected pencil. At the other end, it features an eyelash brush (spoolie) for perfect distribution and correction of the eyebrow. The 6 colour SKUs complement all hair colours perfectly. The Brow Pencil is waterproof and offers medium coverage, to look natural without smudging.  ASH BLONDE:  ideal for light hair colours from light blonde to medium blonde NEUTRAL BLONDE: ideal for medium hair colours ranging from medium blonde to dark blonde. NEW MEDIUM BROWN: formerly Medium Brunette: light brown to medium brown hair. AUBURN: formerly Brunette: for medium hair colours and redheads. A warm brown. DARK BROWN: formerly Dark Brunette: for all dark hair colours. A rich brown.  SOFT BLACK: previously blacker:  for dark grey to black hair colours NEW Key ingredients: Vitamin C (ascorbyl palmitate) helps to reduce eyebrow loss and promotes eyebrow health Vitamin E (tocopherol) acts as an antioxidant and supports the health of skin and hair. Synthetic wax contributes to durability and water resistance                            

Contents: 0.009 gram (CHF 3,555.56 / 1 gram)

Standard price: CHF 32.00
White, double-ended Jane Iredale eyebrow pencil in dark brown. Features a slanted tip for precise shaping and a black spoolie brush for combing. Gold-coloured logo. White cap shown separately.
DARK BROWN, Brow Shaping Pencil

PureBrow Shaping Pencil: NEW replaces the Greatshape Eyebrow Kit The new wide retractable shaping eyebrow pencil and spoolie for contouring, shaping and filling in eyebrows.  The colour tip can be easily twisted out of the protected pencil. At the other end, it features an eyelash brush (spoolie) for perfect distribution and correction of the eyebrow. The 6 colour variants complement all hair colours perfectly. The Brow Shaping Pencil is waterproof and offers medium coverage, for a natural look without smudging.  The same formula and 6 shades as PureBrow Precision Pencil. ASH BLONDE:  ideal for light hair colours from light blonde to medium blonde NEUTRAL BLONDE: ideal for medium hair colours ranging from medium blonde to dark blonde. NEW MEDIUM BROWN: formerly Medium Brunette: light brown to medium brown hair. AUBURN: formerly Brunette:  medium hair colours and redheads. A warm brown. DARK BROWN: formerly Dark Brunette: for all dark hair colours. A rich brown.  SOFT BLACK:  previously blacker:  for dark grey to black hair colours NEW Product highlights The teardrop-shaped tip skilfully contours, shapes and fills in the eyebrows. Spoolie seamlessly softens and blends the colour and fills in the brows. Soft, easy to blend in six natural-looking shades. Key ingredients Vitamin C (ascorbyl palmitate) helps reduce eyebrow breakage and promotes healthy eyebrows Vitamin E (tocopherol) acts as a topical antioxidant and helps to support healthy skin and hair. Synthetic wax contributes to durability and water resistance. How to use the Shaping Pencil Use the thicker side of the pencil to shape and fill in the brows.Use the finer side of the pencil to create outlines and create definition.                                                              

Contents: 0.023 gram (CHF 1,391.30 / 1 gram)

Standard price: CHF 32.00
Opened white tube of PureBrow Brow Gel by Jane Iredale with a spiral-shaped dark brown eyebrow brush. Vertical ‘jane iredale’ logo, brush handle with an elegant gold cap on a white background.
DARK BROWN, PureBrow Brow Gel

These brow gels are less creamy than mascara and give the brows more definition thanks to ultra-fine, dense pigments. The brush is straight and has short bristles to prevent staining of the skin. Thanks to the nourishing ingredients, healthy hair growth is promoted and grey hairs are concealed. The minimal wax content provides the necessary hold and shape control. The multi-award-winning product is now available in 6 shades plus a clear option. The transparent Clear also functions as a mascara top coat and tames even unruly brows. PureBrow Gel Same formula as before, but with smaller packaging, a smaller brush, new colours and improved shades ASH BLONDE: previously blonde, ideal for light hair colours from light blonde to medium blonde NEUTRAL BLONDE: ideal for medium hair colours ranging from medium blonde to dark blonde. NEW MEDIUM BROWN : formerly brunette: light brown to medium brown hair. AUBURN : ideal for medium hair colours and redheads. A warm brown. NEW DARK BROWN: for all dark hair colours. A rich brown. NEW  SOFT BLACK:  previously a darker shade for dark grey to black hair colours NEW less black CLEAR: Transparent – ideal for all eyebrows  PureBrow Eyebrow Gel a creamy brow gel that provides flexible hold and fullness whilst shaping the brows.  Product highlights Creamy gel offers flexible hold for grooming, shaping and visibly thicker eyebrows. The micro-spoolie brush allows for precise, easy application. The proprietary blend of marine minerals helps to make brows healthier, smoother and more manageable. Available in Clear and six natural-looking shades to add colour, depth and highlights, as well as in a Clear  Key ingredients: 6 SKUs of eyebrow gels (ash blonde, neutral blonde, medium brown, dark brown, chestnut brown, soft black) Algae extract nourishes and protects the hair, leaving it looking and feeling healthier, smoother and easier to comb. Hydrolysed wheat protein helps the hair feel thicker and adds visible volume. Meadowfoam Seed Oil moisturises the hair and improves manageability to prevent future breakage. Instructions: Apply the gel lightly to the eyebrows in the desired direction to add depth and keep the hairs in place.    

Contents: 4.25 gram (CHF 6.59 / 1 gram)

Standard price: CHF 28.00
Jane Iredale double-ended eye and eyebrow brush: a slanted brush with dark bristles for precise application of eyebrow powder or eyeliner, plus a spoolie brush for shaping and combing. Grey handle, gold-coloured ferrules.
Eye/Brow Brush (Pinsel Grau)

Angle liner/Brow Brush, Eye Liner/Brow Brush Deluxe Spoolie  is now referred to as  Eye/Brow Brush Ultra-fine double-ended eye brush and eyebrow brush for shaping eyebrows and applying liquids, creams and powders. The short brush. Ideal for applying creamy and liquid eyeliner. For blending and smudging eyeliner. Or for shading the brows Practical dual-ended design.Flat, angled bristles enable seamless, precise lines and delicate strokes. The spoolie conditions and sets the eyebrows. Works particularly well with PureBrow Brow Powder and Liquid Eyeliner.Can also be used to apply Mystikol Powdered Eyeliner and Liquid Eyeliner.Intensify the colour effect by lightly spraying the bristles with Hydration Spray.

Standard price: CHF 21.00
White eyebrow pencil with a tapered, angled tip in medium brown. At the other end, a black spoolie brush for shaping. Gold ‘jane iredale’ lettering, brown ring. White cap next to it.
MEDIUM BROWN Brow Shaping Pencil

PureBrow Shaping Pencil: NEW replaces the Greatshape Eyebrow Kit The new wide retractable shaping eyebrow pencil and spoolie for contouring, shaping and filling in eyebrows.  The colour tip can be easily twisted out of the protected pencil. At the other end, it features an eyelash brush (spoolie) for perfect distribution and correction of the eyebrow. The 6 colour variants complement all hair colours perfectly. The Brow Shaping Pencil is waterproof and offers medium coverage, for a natural look without smudging.  The same formula and 6 shades as PureBrow Precision Pencil. ASH BLONDE:  ideal for light hair colours from light blonde to medium blonde NEUTRAL BLONDE: ideal for medium hair colours ranging from medium blonde to dark blonde. NEW MEDIUM BROWN: formerly Medium Brunette: light brown to medium brown hair. AUBURN: formerly Brunette:  medium hair colours and redheads. A warm brown. DARK BROWN: formerly Dark Brunette: for all dark hair colours. A rich brown.  SOFT BLACK:  previously blacker:  for dark grey to black hair colours NEW Product highlights The teardrop-shaped tip skilfully contours, shapes and fills in the eyebrows. Spoolie seamlessly softens and blends the colour and fills in the brows. Soft, easy to blend in six natural-looking shades. Key ingredients Vitamin C (ascorbyl palmitate) helps reduce eyebrow breakage and promotes healthy eyebrows Vitamin E (tocopherol) acts as a topical antioxidant and helps to support healthy skin and hair. Synthetic wax contributes to durability and water resistance. How to use the Shaping Pencil Use the thicker side of the pencil to shape and fill in the brows.Use the finer side of the pencil to create outlines and create definition.                                                              

Contents: 0.023 gram (CHF 1,391.30 / 1 gram)

Standard price: CHF 32.00
Open, round, white cosmetic jar with a circular insert containing a matte, medium brown, slightly velvety powder. Lid partially open, reflecting the label. PureBrow Brow Powder Medium Brown by Jane Iredale.
Medium Brown PureBrow Brow Powder

A creamy, easy-to-blend eyebrow powder that shapes and fills the brows for a soft, full yet stylish look. A genuine alternative to tinting. Mica is a natural mineral that provides shimmer and shine. In eyebrow make-up, it is unlikely to be present in large quantities and does not produce any noticeable glitter. Cornstarch absorbs oil and creates a matte finish. Caprylyl glycol and triglyceride help retain moisture. Panthenol (vitamin B5) soothes and nourishes the skin. Triethoxycaprylylsilane ensures maximum water resistance and long-lasting wear. BRUSH TIP: DETAIL or SMUDGE brush

Standard price: CHF 29.00
Opened, white Jane Iredale Brow Precision Pencil in Medium Brown. At the front is the retractable, fine, angular lead; at the back is a spoolie brush for shaping the brows. The white protective cap lies next to it. Logo in brown.
MEDIUM BROWN, Brow Precision Pencil

Defines the brows and is ideal for filling in small gaps and replacing missing hairs with small strokes. The colour tip can be easily twisted out of the protected pencil. At the other end, it features an eyelash brush (spoolie) for perfect distribution and correction of the eyebrow. The 6 colour SKUs complement all hair colours perfectly. The Brow Pencil is waterproof and offers medium coverage, to look natural without smudging.  ASH BLONDE:  ideal for light hair colours from light blonde to medium blonde NEUTRAL BLONDE: ideal for medium hair colours ranging from medium blonde to dark blonde. NEW MEDIUM BROWN: formerly Medium Brunette: light brown to medium brown hair. AUBURN: formerly Brunette: for medium hair colours and redheads. A warm brown. DARK BROWN: formerly Dark Brunette: for all dark hair colours. A rich brown.  SOFT BLACK: previously blacker:  for dark grey to black hair colours NEW Key ingredients: Vitamin C (ascorbyl palmitate) helps to reduce eyebrow loss and promotes eyebrow health Vitamin E (tocopherol) acts as an antioxidant and supports the health of skin and hair. Synthetic wax contributes to durability and water resistance                            

Contents: 0.009 gram (CHF 3,555.56 / 1 gram)

Standard price: CHF 32.00
An open tube of Jane Iredale PureBrow Brow Gel in Medium Brown. The white tube bearing the brand logo lies next to the gold-coloured applicator, whose brush is coated in dark brown gel. This product serves as a tester for eyebrow styling.
MEDIUM BROWN, PureBrow Brow Gel

These brow gels are less creamy than mascara and give the brows more definition thanks to ultra-fine, dense pigments. The brush is straight and has short bristles to prevent staining of the skin. Thanks to the nourishing ingredients, healthy hair growth is promoted and grey hairs are concealed. The minimal wax content provides the necessary hold and shape control. The multi-award-winning product is now available in 6 shades plus a clear option. The transparent Clear also functions as a mascara top coat and tames even unruly brows. PureBrow Gel Same formula as before, but with smaller packaging, a smaller brush, new colours and improved shades ASH BLONDE: previously blonde, ideal for light hair colours from light blonde to medium blonde NEUTRAL BLONDE: ideal for medium hair colours ranging from medium blonde to dark blonde. NEW MEDIUM BROWN : formerly brunette: light brown to medium brown hair. AUBURN : ideal for medium hair colours and redheads. A warm brown. NEW DARK BROWN: for all dark hair colours. A rich brown. NEW  SOFT BLACK:  previously a darker shade for dark grey to black hair colours NEW less black CLEAR: Transparent – ideal for all eyebrows  PureBrow Eyebrow Gel a creamy brow gel that provides flexible hold and fullness whilst shaping the brows.  Product highlights Creamy gel offers flexible hold for grooming, shaping and visibly thicker eyebrows. The micro-spoolie brush allows for precise, easy application. The proprietary blend of marine minerals helps to make brows healthier, smoother and more manageable. Available in Clear and six natural-looking shades to add colour, depth and highlights, as well as in a Clear  Key ingredients: 6 SKUs of eyebrow gels (ash blonde, neutral blonde, medium brown, dark brown, chestnut brown, soft black) Algae extract nourishes and protects the hair, leaving it looking and feeling healthier, smoother and easier to comb. Hydrolysed wheat protein helps the hair feel thicker and adds visible volume. Meadowfoam Seed Oil moisturises the hair and improves manageability to prevent future breakage. Instructions: Apply the gel lightly to the eyebrows in the desired direction to add depth and keep the hairs in place      

Contents: 4.25 gram (CHF 6.59 / 1 gram)

Standard price: CHF 28.00